The papers, your boss, your clients, the new intern... everyone's talking green. Thankfully, The Greenery gives you a daily update on what's going on environmentally in UK marketing, business, politics and science. Green things and marketing things, living in beautiful synthesis. Awesome.

Thursday 3 January 2008

Bottles, bottles, everywhere...

EDF are to launch an advert made from recycled film clips on Sunday. I hope Euro RSCG gave them a discount on production costs... (more)
Bottled water could be the new filament bulb, as Sustain calls for the govt to stop their staff drinking it. (more)

Honda is to give us two more hybrids, both a sports and an affordable model.

Medway Council is in the naughty corner after giving the goahead to the building of a new coal-fired power station at Kingsnorth. There's some to-and-froing over potential use of carbon capture and storage technology, but it doesn't sound too promising.

BT publishes another report, this time on green consumers:
59 per cent of people* would pay a ‘green premium’ if they believed it was eco-friendly. However, the explosion of marketing and PR claims about companies’ green commitments has led to a climate of scepticism in the public. A third of consumers* surveyed believed that companies were exaggerating their sustainable policies – and ten per cent thought businesses made promises they had no intention of keeping. A total of 97 per cent** believed that sustainability was important to a company’s reputation, and 89 per cent* said their customers expect them to operate in an environmentally friendly way. But a third** of businesses admitted they had no real interest in the issue and just wanted to ‘tick the box’ by complying with legal requirements.
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Three German cities - Berlin, Cologne and Hanover - have introduced "environmental zones" to reduce fine particle emissions from traffic. Drivers now have to display a coloured sticker on their vehicle to enter the inner city zones. The colour depends on the pollutants the vehicle emits.

The Independent dusts off that old list of green tips in the form of a plan for 2008. (more)
The Carbon Trust has launched a six point new year action plan for businesses, incorporating those steps we've all had drilled into our heads but still rarely do, such as using energy efficiant bulbs and turning down the air con.

Trendwatching predicts 2008 is the year for the EcoIcon to emerge. (more)