Well, it's proved that the green worries of companies UK wide aren't going to go away, with taxes announced on plastic bags, the most polluting cars, and cargo flights.
For the lucky companies, they've already announced some of the changes the government are hoping to make - take, for example, Whole Foods and M&S's positions on plastic bag use. The pressure to keep ahead of regulation has been increased.
Alcohol is also under attack, with above-inflation tax increases in an attempt to discourage alcohol abuse and child poverty. Another substance at risk of demonisation, and which could therefore do with a good comms strategy. Equally, two issues which brands could adopt a leadership position on.
Bingo halls have also been complaining today that their tax burden hasn't been alleviated. They've been suffering ever since the smoking ban, and may now be facing closures. Is it time to target a new demographic?
All in all, sustainability seems to be the key message. Companies take heed.
Thursday 13 March 2008
How will the Budget affect the merketing community?
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I seem to recall seeing a whole bunch of adverts for bingo halls that featured attractive twentysomethings apparently having the time of their lives playing bingo. Maybe this has already started?
Or maybe bingo is simply the most boring game ever created (other than cricket) and they deserve to go out of business. I'm happy with either.
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