Courtesy of AdFreak and Winding Road, my attention has been drawn to some pretty rocking 'Prius' ads. According to the maker, minding your ecological sins excuses you from pretty much any level of naughtiness, with the strapline 'at least he/she drives a Prius' adorning each execution. Is parody a mark of love or hate? I think these reflect positively on the brand - unlike those fake Chevy ads of a while back. Me like.
Wednesday 5 March 2008
Tongue in cheek dig at saintly Prius
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