Extras... 9/02

Standard Chartered joins the Climate Group. More...
BT announces the introduction of solar power at its California HQ. More...
Masdar and BP's 'Hydrogen Energy' plan a Hydrogen plant in Abu Dhabi. More...
Future Water report encourages businesses to conserve water. More...
Accenture works on server carbon footprinting. More...
Analysis of potential US Cap and trade systems. More...
"Sustainable is Good" writes on potential cost savings in being greener. More...
Brian Miller writes on turning your public into activists... via youtube. More...

How far have renewables come?

The Climate Group has published a great overview of the progress of renewables, applauding climate heroes BT and google, amongst others...
Read it here

BT talks green again. (But still very coherently!)

Also on BusinessGreen today, Tim Smart of BT writes on how CSR has evolved.
"CSR has become central to the business in a way it never used to be," he writes. CSR is now not only a mechanism for avoiding risk - it can also actively stimulate growth.

Read the article.

BT Thought Leadership on environmental business opportunities...

A major international study by the Economist Intelligence Unit, sponsored by BT, has revealed that organizations are failing to realize business benefits from sustainability programs. While almost half (46 per cent) said that sustainability programs helped improve brand value, just one in five (20 per cent) felt they improved profitability.

The research indicates that, while sustainability may be firmly on the boardroom agenda as organizations compete for a 'responsible' reputation, executives have yet to find a way to harness it as a commercial force. One third (33 per cent) of respondents admitted that their company only makes sustainability efforts in markets where it is perceived to have an impact on customers' perceptions of the firm, and a similar proportion (31 per cent) admitted that their company's sustainability efforts mostly center on communication, rather than actual change.