The papers, your boss, your clients, the new intern... everyone's talking green. Thankfully, The Greenery gives you a daily update on what's going on environmentally in UK marketing, business, politics and science. Green things and marketing things, living in beautiful synthesis. Awesome.

Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Monday, 11 February 2008

Google PR

Treehugger highlights Google's publication of the performance data of its hybrid fleet. They're running two types of Prius, and the results, so far, are rather good, with an MPG value three times that of the American average.

Ok, so it might not be as fascinating as the maturing cheese so many tuned into recently, but hey, it still merits a glance every so often.

Go google!

Saturday, 9 February 2008

Monday, 4 February 2008

How far have renewables come?

The Climate Group has published a great overview of the progress of renewables, applauding climate heroes BT and google, amongst others...
Read it here

Wednesday, 28 November 2007

Google gets greener

"Renewable Energy Cheaper Than Coal" is the title of Google's new green initiative. Larry Pa comments in BrandRepublic:

Our goal is to produce one gigawatt of renewable energy capacity that is cheaper than coal. We are optimistic this can be done in years, not decades.

Google has already announced its intention to become carbon neutral, btu I think this is a far more interesting step.

Tuesday, 20 November 2007

Wednesday, 7 November 2007

Flowers, calculators, and a dark dystopian disaster...

Consumers

  • Charles Clover writes in the telegraph that our recycling figures are up this year, to 31% of all rubbish (in England). We're now recycling 29.1 million tonnes of the stuff a year!
Business
  • Google has launched its own carbon calculator as part of it's igoogle service. It was only a matter of time, really. Has anyone created on of these for facebook yet???
  • Shell has been rapped over the knuckles for it's excessively floral advertising, as the ASA upholds a complaint from Friends of the Earth over adverts released earlier this year.
  • Have you greened your IT? Greenbang reports today that: 80 per cent of executives surveyed at US businesses told analyst firm IDC that ‘Green IT’ is growing in importance for their organisation. And 43 per cent said they consider a vendor’s ‘greenness’ when selecting their suppliers.
Politics

  • The Green Party has branded Brown's vision for the future a "dark, dystopian disaster" in their response to the Queen's Speech.