Seriously cute Honda ad

Honda's teaser ad

Honda's new problem

Another beautiful offering from Honda, kings of the advert world: Problem Playground. And a more interesting way to check out their environmental policies/efforts etc than the old CSR page. Graphics are sublime, interactivity adds a touch of fun, but I must confess, I'd like to know exactly who it's aimed at.

The page began as a jigsaw - great idea. Bit of mystery, bit of web-savvy consumer interaction, love it. However, I'm not sure those same people will be that interested in what was behind the pieces. Who are you talking to Honda?

visit problemplayground

A slower day today, but a couple of interesting smaller initiatives have popped up...

Business

• Honda announced today that it has begun using the Home Energy Station IV at its Honda R&D Americas, Inc. facility in Torrance, California. This fourth-generation experimental unit is designed to provide fuel for a hydrogen-powered fuel cell vehicle, as well as heat and electricity for a home.
• The Independent writes about Unpackaged, an Islington shop where you do more than just bring your own shopping bag...
• Worried about your online footprint? Go to CO2 Stats to offset your website's emissions...
• A league table has been published by Carbon Monitoring for Action on power station emissions, with Australia topping the tables, the US in second place, and the UK only slightly lower in ninth position. This article from The Telegraph also names and shames the 100 dirtiest power stations in the UK. Read more.
• Business Green reports on the UN's new electronic carbon trading system

Politics

• The Lib Dems will be pushing for an 80% reduction in emissions by 2050.
• Ken Livingstone announced plans to trial five hydrogen fuel cell buses and five powered by hydrogen-fuelled internal combustion engines in London this week.

Science

• Ethical gold? Read more.
• Could Autumn be coming late due to too much CO2? Read more.

Lifestyle

• The Guardian reports on how to drive greener, without changing your car...

Awards: Honda F1

The Honda Racing F1 Team won two prestigious awards at the 2007 Green Awards which were held at the London Guildhall. The team’s environmental myearthdream initiative won its nominated category of Best PR Campaign, and the Grand Prix award for the best overall campaign.