Selling Sustainability

An article from yesterday's BusinessGreen has caught my eye - it offers a consultant's view of how to 'sell' the green concept. Key points include:

1. Understand How Change Works
2. Inspire Your Audience
3. Emphasise Practice, Not Theory
4. Build Consensus
5. Demonstrate Bottom-Line Value
6. Be Bold

Encouraging green behaviour, whether within your company or amongst the consumers (or potential consumers) of your product, is not a quick or easy process. This is almost a blueprint for incorporating green messaging into your brand, or building a credible advertising campaign. Educating and inspiring your audience are now key to successful communication.

Read the BusinessGreen article here...