Do your customers have eco-fatigue?

http://trendwatching.com/trends/fiveuniquetrends.htm#ecofatigue

Consumerism under attack

On November the 24th, it's official "Buy Nothing Day". Get ready to leave your wallets at home, folks.

http://www.buynothingday.co.uk/

Living the ethical life

A couple of interesting articles from the Guardian about how the companies we invest in and buy from contradict our ethical behaviours.

http://www.guardian.co.uk/money/2007/nov/03/savings.ethicalmoney?gusrc=rss&feed=environment

http://www.guardian.co.uk/money/2007/nov/03/householdbills.renewableenergy?gusrc=rss&feed=environment

Research: Defra publishes survey on green consumerism

The link: http://www.defra.gov.uk/environment/statistics/pubatt/download/pas2007report.pdf

Some key stats:

Four in ten people felt they knew a lot about environmental issues
Over half knew nothing about the term 'carbon footprint'
Those of higher social grades were more likely to see environmental issues as a concern