Direct Mail takes a hit

Have a read: http://rss1.mediafed.com/feed/vnunet/Business_Green/?link=575c7974a3a2875179048bd9930b1169

Notably, we received a mailer from John Lewis today on their new London foodhall - they went slightly OTT on the paper usage, causing even my non-recyclign flatmate to exclaim in horror! No brownie points for you!