Honda's new problem

Another beautiful offering from Honda, kings of the advert world: Problem Playground. And a more interesting way to check out their environmental policies/efforts etc than the old CSR page. Graphics are sublime, interactivity adds a touch of fun, but I must confess, I'd like to know exactly who it's aimed at.

The page began as a jigsaw - great idea. Bit of mystery, bit of web-savvy consumer interaction, love it. However, I'm not sure those same people will be that interested in what was behind the pieces. Who are you talking to Honda?

visit problemplayground