Childhood favourite Rupert Bear is to make a long-awaited return - as a green ambassador for young children. According to Brand Republic, this is a niche which is yet to be filled, and Entertainment Rights believes he's perfect for their pr campaign.
Will this finally be the end of those hideous mustard checked trousers? Methinks a new, green colour scheme could be in the offing...
Friday 15 February 2008
Childrens character becomes green ambassador
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