The papers, your boss, your clients, the new intern... everyone's talking green. Thankfully, The Greenery gives you a daily update on what's going on environmentally in UK marketing, business, politics and science. Green things and marketing things, living in beautiful synthesis. Awesome.

Monday 11 February 2008

Honda's new problem

Another beautiful offering from Honda, kings of the advert world: Problem Playground. And a more interesting way to check out their environmental policies/efforts etc than the old CSR page. Graphics are sublime, interactivity adds a touch of fun, but I must confess, I'd like to know exactly who it's aimed at.

The page began as a jigsaw - great idea. Bit of mystery, bit of web-savvy consumer interaction, love it. However, I'm not sure those same people will be that interested in what was behind the pieces. Who are you talking to Honda?

visit problemplayground

Posted by Rowan

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)