The Greenery: The environmental business and marketing blog.

The Medinge Group (apparently an internation al think tank. Who'd have thought?) has released its annual 'Brands with a Conscience' list. Nominees are apparently judged on "principles of humanity and ethics"

‘Branding has a huge role to play in creating a better and more sustainable world,’ remarked Thomas Gad, Chairman of the Medinge Group. ‘There already exist alternative technologies and products with less damaging impact on the environment, climate and people’s lives. But new green products and alternatives need to become attractive in the minds of people, in spite of their sometimes being more expensive and different."

‘The continued shift away from “branding-as-persuasion-to-buy” to “branding-as-how-we-improve-the-world”—with authentic, human considerations at the core of the organization—really gathers pace,’ observed Tony Quinlan, a Medinge member.

So, without further ado, this year's winners:
Aveda
Chocolonely
Hennes & Mauritz
Happy Computers
International Watch Co.
Pret a Manger
Dame Anita Roddick

For more info, hit the press release here.