Women are, apparently, more susceptible to green brands, a new study claims.
According to a study by the Havas agency, which claims to be the first carbon neutral communications agency in the UK, more than half of women (51 per cent) are willing to pay extra for a brand if it is environmentally friendly, compared with just 39 per cent of men.
The research from the agency behind ads for brands bmi, Peugeot and Citroen, also reveals that brands who promote their environmentally-friendly credentials are perceived more positively by women (63 per cent) than men (52 per cent).
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