The papers, your boss, your clients, the new intern... everyone's talking green. Thankfully, The Greenery gives you a daily update on what's going on environmentally in UK marketing, business, politics and science. Green things and marketing things, living in beautiful synthesis. Awesome.

Wednesday 28 November 2007

Driving green forward

The UK motorsport industry today called for a more sophisticated approach to environmentally friendly transport. Motorsport Development UK commissioned research which shows that the industry is not just focusing on alternative fuels development, but is approaching energy efficiency and emission reduction in an holistic way.

Elsewhere in the industry, Honda has seen the success of the Insight Formula 1000 petrol electric hybrid rally car developed by Oaktec, and is now working with the company developing a competition version of their Civic hybrid car. Industry innovations include a biodegradable sports car (Warwick University), hybrid flywheel technology (developed by Flybrid Systems, to be used in an F1 car from 2009), and a hydrogen sports car (Hertfordshire University).

No comments: