The papers, your boss, your clients, the new intern... everyone's talking green. Thankfully, The Greenery gives you a daily update on what's going on environmentally in UK marketing, business, politics and science. Green things and marketing things, living in beautiful synthesis. Awesome.

Friday 9 November 2007

Thinking and breathing go into competition.

Earlier this month, the Co-operative Bank launched "think", a credit card which offers a lower rate of interest for designated ethical purchases and a package of other benefits, whilst at the same time helping to save the rainforest.

I'm guessing this is going to go head to head with Barclaycard's "breathe". The similarity of the names shows how far green has permeated our language: stillness and contemplation infuse these names as much as any whale song cd or swaying wind chime.

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