The papers, your boss, your clients, the new intern... everyone's talking green. Thankfully, The Greenery gives you a daily update on what's going on environmentally in UK marketing, business, politics and science. Green things and marketing things, living in beautiful synthesis. Awesome.

Friday, 15 February 2008

Childrens character becomes green ambassador

Childhood favourite Rupert Bear is to make a long-awaited return - as a green ambassador for young children. According to Brand Republic, this is a niche which is yet to be filled, and Entertainment Rights believes he's perfect for their pr campaign.

Will this finally be the end of those hideous mustard checked trousers? Methinks a new, green colour scheme could be in the offing...

No comments: