e upon a time,I spent a whole Easter holiday making a dolls house out of my Easter egg boxes. But no longer shall this be an available amusement for all the nation's children!
With just over a month to go until Easter, Easter eggs are now in store. New this year, Cadbury has launched a range of eggs to appeal to UK consumers that are concerned about packaging, in line with the company's Purple Goes Green climate change commitments.
The world's largest confectionery company has unveiled a range of 'eco-eggs' called Cadbury Treasure Eggs, which rather than being sold in a box is simply foil wrapped. The Treasure Eggs represent a reduction of over 75% plastic and 65% less cardboard than previously used in standard eggs.
As well as the new range of eco-eggs, the company has also pledged to cut packaging in its existing range of small & medium boxed eggs.
I've never before considered the effects of reduced packaging on childhood. Will there be as many fairy liquid spaceships, cardboard fortresses, and toilet roll castles in the world? Sad.
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