CSR is important: too important to lie about.

Speaking to The Guardian today, Chris Smith of the ASA confirmed that the agency has noted the rising numbers of companies making environmental claims in their advertising:

"We are breaking new ground and this is a growing area, as we are increasingly finding that advertisers are using green claims to sell their products and services and to give them an edge over their rivals.
"They are jumping on the bandwagon about their green claims, but as we make more and more adjudications we are building up a body of solid evidence.
"Whether it's wind turbines or airlines or cars with claims about CO2 emissions, the claims have to be accurate and the companies have to be able to justify that. My message is that erroneous claims will not slip through the net."

On a similar theme, Robert Half have released a report on CSR within businesses. Order your free copy from the company's site.