Earlier this month, the Co-operative Bank launched "think", a credit card which offers a lower rate of interest for designated ethical purchases and a package of other benefits, whilst at the same time helping to save the rainforest.
I'm guessing this is going to go head to head with Barclaycard's "breathe". The similarity of the names shows how far green has permeated our language: stillness and contemplation infuse these names as much as any whale song cd or swaying wind chime.
Friday, 9 November 2007
Thinking and breathing go into competition.
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