How many thought leadership pieces does it take...

Good morning all! Now, marketing is all about communication, correct? Well, a recent sruvey (yes, I know, another one...) from EcoAlign (a new green marketing company) "confirms a green gap exists around terms such as energy efficiency, energy conservation, demand response, smart energy and clean energy, and customers’ understanding, acceptance and perceptions of value around those terms".

In all fairness, I'm a bit stuck when it comes to 'demand response'. And 'smart energy'? Is that American for something? Just like any other sector, we need to squish the jargon and keep it simple. Not sure it should have taken a survey of 1000 to work that out...