Green takes on a celebrity sheen, and Brown faces some tough choices.

Not the noisiest of days on the green telephone today, however, we do have a bit of glamour for you. Just to make all that hemp a little more attractive, Colin Firth will be opening a new store called 'Eco' in London next month (Thanks Ecorazzi!). But no, it doesn't seem he'll be serviong behind the counter. Not regularly, anyway.

On a less glamorous note, Gordon Brown will be receiving proposals for both the new Heathrow runway and the UK's first new coal fired power station in 30 years tomorrow. And we have a climate criminal on our hands! Cobra Beer have been caught misbehaving, and have been fined 25.8k for neglecting to recover and recycle upwards of 1000 tonnes of waste!

Unexpectedly, 4x4s are to go carbon friendly, with the announcement of the new 2009 Chevrolet Silverado,the world's first two mode hybrid pick up truck.

But it's business as usual for the politicians. we've had a couple of reports in today from the National Audit Office and Renewables Advisory Board: Sir John Bourn, head of the NAO, has encouraged the Carbon Trust to do more to help cut Britain's emissions. According to the Telegraph, the report identified that "less than 40 per cent of the carbon savings identified by the Carbon Trust between 2003 and 2006 had so far been implemented." Meanwhile, the RAB has produced a report on the governments targets for new homes to be zero-carbon by 2016. To find out what all the squabbling's about, read more.

In other news, Ecogeek speaks to Dell's Head of Environmental Affairs on their recent greening.