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Wednesday, 31 October 2007

BT Thought Leadership on environmental business opportunities...

A major international study by the Economist Intelligence Unit, sponsored by BT, has revealed that organizations are failing to realize business benefits from sustainability programs. While almost half (46 per cent) said that sustainability programs helped improve brand value, just one in five (20 per cent) felt they improved profitability.

The research indicates that, while sustainability may be firmly on the boardroom agenda as organizations compete for a 'responsible' reputation, executives have yet to find a way to harness it as a commercial force. One third (33 per cent) of respondents admitted that their company only makes sustainability efforts in markets where it is perceived to have an impact on customers' perceptions of the firm, and a similar proportion (31 per cent) admitted that their company's sustainability efforts mostly center on communication, rather than actual change.

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