The papers, your boss, your clients, the new intern... everyone's talking green. Thankfully, The Greenery gives you a daily update on what's going on environmentally in UK marketing, business, politics and science. Green things and marketing things, living in beautiful synthesis. Awesome.

Monday, 22 October 2007

A green Christmas?

Consumerist heaven or environmental nightmare? Interesting article in today's Guardian about an exchange website helping people towards a more eco-friendly Christmas. (
I'd anticipate this is the first of many - but are we ready to accept recycled gifts? It'd certainly take the hassle out of last-minute shopping, and I'm probably not the only person to have gladly given a difficult relative a cow ( rather than spend hours shopping for something they'll hate.
Interesting idea, but it's a shame the impact isn't more directly measurable. One charity I'm a big fan of is Plan - you sponsor a kid and then get regular contact from them, so you actually feel the results of your sponsorship. On a larger scale, rather than individual cow-contributions, wouldn't it be great if you could put a family or town on your Christmas list, thereby making a bigger and more obvious impact? It would certainly feel a little less like offsetting...

No comments: