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Friday, 26 October 2007

Silverjet makes offsetting optional.

Silverjet has backed down from it's industry-leading compulsory offsett scheme, citing the doubling of air passenger duty for business-only airlines as the motivation behind the action. At £80, the APD is no small sum.

Lawrence Hunt, Silverjet CEO, said: “we feel that given the doubling of APD as well as growing recognition for the ‘polluter pays’ principle, it is right for us to offer an opt-out option for our own carbon offsetting scheme and let customers decide whether they wish to pay the extra amount."

Now here's a thought - since the polluter should be paying, who do you think will be the first airline to include an optional offset in their fare, payable by them to the environmental cause of your choice?

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