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Tuesday, 9 October 2007

Go the French!

French supermarket, Casino, has announced it's going to start a system of environmental labelling on its products. However, it's going a step beyond walkers and tesco, and giving concerned consumers info on packaging weight, waste generated, and distance travelled.
Noble idea - but perhaps a case of too much information? How do we choose between products, unless one scores higher in all three areas? Formulas and calculators on each trolley?
Consumers want information - that much is true. But they also need their decisions to be made easier. I'm not sure this will fulfil that second need.
Thanks to Ogilvy for the heads up on this one...

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